Greenhouse Innovations was building a retail platform in co-operation with the city of Amsterdam called BIJONS.Amsterdam. The main goal of this project is to create awareness of what people in Amsterdam can buy locally instead of online. Search, and you will find most products are just around the corner.

Also, BIJONS.Amsterdam will put local retailers in the spotlight to help them with their digitalisation battle. 500 shops throughout the city are a part of this pilot.

My role as a Visual Designer was to redesign the whole platform and design prototypes with different personas in mind.